Underneath the single thought, you are supposed to group and summarize the next level of supporting ideas and arguments. The concept even goes beyond just talking to executives. The Pyramid Principle has a four-part introductory structure: Mastering the Pyramid Principle is a critical skill. When an executive asked a question — “What should we do?” — you were to start your response with, “You should do X,” very crisply and directly. I bet that you’ll be pleasantly surprised by the results. 'The Pyramid Principle' shows how to structure and present arguments so that they gain immediate understanding. It works by introducing a thesis statement before going into points and arguments that support it. "The intrapersonal level refers to the processing of information on an individual basis We recommend following the Minto Pyramid Principle. In some cases, the executive may already mentally be at the conclusion you want them to reach, in which case she will accept your recommendation and move on (without you having to go into the detailed supporting arguments). Controlling the sequence of how you present your ideas is very important. Whether creating written texts or delivering responsive presentations, we formulate too vague, too long and not aligned to the other. MECE Learn More. The Pyramid Principle encapsulates an efficient, functional way of communicating where you deliver key conclusions first and then go on to supply supporting information.. We can use the pyramid principle in many different contexts, but it is particularly crucial to adhere to in delivering your client recommendation at the end of your case study. You’ll be giving your audience what they need in the way that they need it to say yes or no to moving forward. The other common objection to the Pyramid Principle is that it is perceived to take away from the authority of the answer or conclusion – the “punchline.” That is a valid concern. It concentrates instead on the thinking process that should precede the writing. Barbara Minto developed the Pyramid Principle while working at McKinsey. Typically, executives think big-picture and “top-down.” What is the big picture? How to get your message across to your reader or listener in a way that he can easily understand what you want to say, how to make it … Source. That’s what The Pyramid Principle is at its core: a principle that allows you to quickly seize your audience’s attention and communicate with gravitas, by creating a compelling story that is easy to understand and remember. ️ How to structure your communication in a way that’s easy to understand. Most consultants will know what the pyramid principle is, even if they don’t know the author. You are plainly and directly answering the question that was posed to you. She based her thinking around ideas ranging from Aristotle’s Rhetoric and other sources on logic throughout history. Ready to take your team’s performance to the next level? To get the most out of your short time with an executive, you want to make your recommendation first and foremost. Yet, when communicating to executives, put yourself in their shoes. Structural order: break a singular thought into its parts, ensuring that you have covered all of the major supporting ideas. For many people, it’s natural to build up to a conclusion by first reciting all of the facts, recounting all of the analyses that have been done, or reviewing all of the supporting ideas. If you’re interested in learning more, definitely pick up the original book by Barbara Minto. Put in simpler terms, it starts with asking for what you want, and explaining why you want it. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the question at hand and the supporting arguments are found under. The Pyramid Principle explained. ️ How to make sure your main point is crystal clear in any situation. Then, for each supporting idea or argument, break that further into more ideas or arguments until you have formed a pyramid. They want to focus on the big picture—in this case the “answer”— and don’t want to get bogged down by details. Why? Pyramid Principle Learn More. Use the time you have to get to the part of the conversation you really want to engage in. At McKinsey, “start with the answer first” was drilled into us. It helps personal reflection and organisation. Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a It provides you with an efficient and effective way to communicate. So you may as well help them do it and make your overall recommendation more effective and memorable. approach to structured thinking is one excellent methodology that could help. READ MORE on www.slideshare.net Communication Pyramid PowerPoint Presentation Slides This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con… I show you how I map the pyramid principle to a short presentation I created to research the question "how do you manage a millennial?" This “top-down” structure is counter-intuitive for many of us, especially those with a scientific or engineering background used to writing technical papers. Many times, we only had a few minutes to communicate that recommendation — then, if the executive was interested in digging deeper, we could present more details. The communication of ideas, whether to colleagues or clients, is one of the key factors in determining personal success. What it is all about. Es konzentriert sich stattdessen auf den Denkprozess, der dem Schreiben vorausgehen sollte. Whether your team’s focus is sales, advisory, marketing science, or anything else, Management Consulted offers customized on-site training to some of the world’s biggest brands. ️ How the Minto Pyramid Principle was invented. What if we told you that there’s a better way to create and present your decks? The chart above shows this graphically. It works equally for internal or external audiences, and regardless of medium or language. Not in our speech. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. I would urge you to try out the Pyramid Principle when writing your next proposal, making your next elevator pitch to an investor, or even the next time you respond to an executive’s question. As an entrepreneur, the tool could be what you use to communicate with prospective investors or board members. Why is the Pyramid Principle important in consulting? That’s where the Pyramid Principle comes in. You will increase your value to an organization by learning how to apply it. I saw many examples during my time at McKinsey when the Pyramid Principle was invoked in written and verbal communication to successfully motivate action. Can’t that be abrasive? Our Pyramid Principle Training consistently gets high marks for engagement and value. It was developed in the late 1960s by Barbara Minto at McKinsey & Company and underlies her Minto Pyramid Principle, and is based on ideas going back as far as Aristotle. What other priorities and budgets are you competing with? During your next presentation (internal or external), present your findings and overarching recommendation in the Pyramid Principle structure. Perhaps more than ever before, attention is an incredibly rare resource. I recognize that I will be sent MC's weekly consulting newsletter, and can unsubscribe at any time. The Pyramid Principle teaches that, “Ideas at any level in the pyramid must always be summaries of the ideas grouped below them.”. The McKinsey Minto Pyramid Principle for communicating complex topics easily. One of the tools that we used at McKinsey was the Pyramid Principle, a methodology for structured communication. Your audience—whether listeners or readers—will naturally begin to group and summarize your arguments and ideas in order to remember them. Like a pyramid, the information you present should branch out as you move on towards specific details of the discussion. First, you want to maximize your time with your audience. It's saves time and irritation when we formulate in a way the other immediately understands the message. We communicate a lot, but is it clear to others what we mean? One that will drive action and get you to the most important part of the conversation right away? This still begs the question, though — how do you get to the point, and how do you do it in an engaging way? ️ How to tell a story that makes your audience care. Das Pyramiden-Prinzip von Minto nimmt an, dass Sie bereits gute Sätze und Absätze schreiben können. Second, many executives often think in a “top-down” manner. Communicating the thinking requires only that you guide the reader down the pyramid. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. How You Can Use The Pyramid Principle To Convince Anyone. There are a few different ways of logically ordering ideas that belong in the same group: When combined with the Rule of 3, the Pyramid Principle becomes an extremely powerful structured communication tool for making recommendations to busy executives. The pyramid principle essentially is a methodology to structure your ideas. The Pyramid Principle is not just valuable for communicating with executives, but really it’s effective to communicate with anyone whom you wish to persuade with argument. This not only applies to writing, but also works for verbal communication. How do you use the Pyramid Principle? Delivered in person or virtually, equip your teams with increased effectiveness in their communication. Finally, you are more persuasive when you are direct. If the stakeholder wants to hear your supporting arguments, they’ll ask for the more granular level of data. I confirm that I am not an EU citizen or downloading this from an EU territory. The pyramid principle was invented by Barbara Minto at McKinsey. The Pyramid … That’s where the Pyramid Principle comes in. The core of Structured Thinking is to group ideas in a presenter’s inductive or deductive thought process into small clusters that support the main thesis in increasing detail (granularity). It gets right to the heart of the matter: either your recommendation aligns with what they were already thinking and you can move on to next steps, or they have objections that you get to use your supporting arguments to address. Three Decision Traps, and How to Overcome Them, How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian Chesky, A Three-Step Framework For Solving Problems , Product Management in Notion: How to Shape Up Without Basecamp. What is Pyramid Principle. Chat with our team about a tailored training Schedule Now. Pyramid, Message Stack Campaign Plan, Design Template, Content. By delivering your recommendation in the “answer first” format, you are fitting into the executive’s mental model and allowing them to quickly process your recommendation. The MECE principle, pronounced "ME-see", is a grouping principle for separating a set of items into subsets that are mutually exclusive (ME) and collectively exhaustive (CE). "The pyramid dictates a rigid set of sub structures that can serve to speed the discovery process. Der Kern von Minto's Denkmethode ist, die Ideen im … She authored a book called The Minto Pyramid Principle here (affiliate link) which essentially defined the way consultants structure most of their presentations. As a leader in an organization, you can use the Pyramid Principle to communicate with peers or project stakeholders when you make an important proposal. What is the Pyramid Principle? Intrapersonal communication Within a single person ­ self­communication ­> encoding & formulating of a message / thinking process. Benefits of the Pyramid Principle. Then you get to the punch line. The key take-aways from the Pyramid Principle at McKinsey were: To communicate in a structured way with a busy executive, you should start with the answer to the executive’s question first, and then list your supporting arguments. Basically, the Pyramid Principle is a communication technique that allows you to to structure your points and arguments properly. Barbara Minto's Pyramiden-Prinzip ist eine hierarchisch strukturierte Denk- und Kommunikationstechnik, die verwendet werden kann, um gut strukturiertes Schreiben vorauszugehen. By answering the executive’s question first, you sound more assertive and confident. all situations needing escalation, but not meeting Code Blue criteria. The Pyramid Principle starts with the end in mind. An introduction to structured written communication using Barbara Minto’s Pyramid Principle as a key element. Degree order: present supporting ideas in rank order of importance, most to least important. Give your conclusion or answer first, follow it up with your main arguments, and then follow those with data that supports each one. 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