which of the following statements is true of informative promotion?

. The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. The companies having different objectives choose different kinds of promotion. a. in some cases, a synopsis or … People tune out repetitious messages, so they quickly lose effectiveness. About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. Sending an e-mail is a less formal type of communication, so electronic cover letters do not need to follow the business format. Answer: It is run by the channel, either to the next channel in the distribution chain or to final customers. To boost sales, Gustaves decided to give scratch-and-win coupons to all buyers, with a chance to win a three-day trip to the Carribean for the lucky buyer. 54. It should end with a "WOW" statement. Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. Sales promotion programs are targeted only at consumers. 19. Which of the following statements about an informative introduction is TRUE? The following statements about the synopsis of a proposal are true except A synopsis may be unnecessary if your proposal is solicited. AIDA concept 5. D. d. It should include an audience response statement. C)Sales promotion is usually considered to be complementary. D)Sales promotion may be used anywhere along the marketing route. A. → Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers. 4. E)Sales promotion adds intangible immediate value to the brand. Persuasive b. a. A proper promotional mix is one that C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. 7) Giving the intermediaries incentives to carry and sell the product is most likely to be known as ________ activities. a. An effective message will reach all audiences, regardless of background. Recently, the company released a new line of blenders called Amalgee. Nearly three quarters of all sales promotion dollars are spent on consumer promotions. b. Which of the following statements about sales promotion programs is true? 6) Which of the following statements is true about channel-originated promotion? Which of the following statements is true of persuasive promotion? a. But the sales of Amalgee did not meet the expected figures. asked Jul 19, 2019 in Communication & Mass Media by choconilla477. c. It should "pitch" your speech to your audience. Reminder c. Informative d. Connective Persuasive promotion is designed to stimulate a purchase or an action. Which of the following statements about sales promotion is true? Question: Which Of The Following Statements About Informative Presentations Is True? It is designed to stimulate a purchase or an action. B)Sales promotion normally involves an indirect inducement. A)Sales promotion is a deceleration tool. Which of the following statements is true of persuasive messages? These are: Informative Promotion: The primary objective of every promotional activity is to disseminate information about the product, product line, brand, and the company.The informative promotion is prevalent at every stage of product life cycle and is an essential ingredient for creating the primary demand. B. Your Own Goals Are The Most Important Consideration. Multiple Choice The Audience's Information Needs Are The Most Important Consideration. It should be less than 5 percent of total speech time. 10. Which of the following statements about electronic cover letters is true? Influence b. Amusement c. Informative d. Persuasive e. Reminder ANS: E PTS: 1 REF: 253 OBJ: 16-4 TYPE: Def TOP: AACSB Reflective Thinking| TB&E Model Promotion 75. _____ promotion is used to keep a familiar brand name in the public's mind and is prevalent during the maturity stage of the product life cycle. 53._____ promotion is designed to stimulate a purchase or an action. Persuasion typically becomes the main promotion goal when a product enters the growth stage of its life cycle. 74. Which of the following statements about sales promotion is true? 4) Gustaves Electronics are a leading brand in kitchen appliances. The synopsis of a proposal are true except a synopsis or … Which the... Following statements about an Informative introduction is true following statements about electronic cover do. Informative d. Connective persuasive promotion ) Which of the following statements about sales is! 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